A focused three-month ad creative plan for the Floreat location, now aligned with Dr Kumar’s photo and video shoot priorities: clinic introduction, services, dental implants, wisdom teeth, open 7 days, Zip Pay, Fund My Dental, and community-focused content.
This plan keeps the focus on paid activity only: Traffic creatives to warm the audience and Lead Gen creatives to capture patient enquiries.
Each month uses the confirmed shoot themes to build a practical mix of around 5 Traffic angles and 5 Lead Gen angles, giving the campaign variety while staying focused on the clinic’s priority messages.
Traffic ads will introduce the clinic, services, team, local community, and 7-day access. Lead Gen ads will focus on enquiries for implants, wisdom teeth, payment-related questions, and appointment next steps.
The plan should prioritise the requested photo and video topics: clinic and service introductions, dental implants, wisdom teeth, open 7 days, Zip Pay, Fund My Dental, and more community-focused content.
Messaging should avoid guarantees, pressure, superiority claims, and universal suitability. Implant, wisdom teeth, Zip Pay, and Fund My Dental content should stay factual, suitability-first, and eligibility-aware.
These details keep the content accurate for the Floreat location and help avoid generic clinic messaging.
The revised plan should focus on clinic and services introduction, dental implants, wisdom teeth, open 7 days, Zip Pay, Fund My Dental, and community-focused content.
Each ad should point to the correct next step: Floreat booking page, phone call, website landing page, or Meta instant form.
Prioritise clinic exterior, reception, treatment rooms, Dr Kumar-led clips, team clips, community-style visuals, and simple appointment pathway footage from the Floreat location.
Dr Kumar’s requested topics now become the creative backbone for July to September. Each topic should be captured in a way that can work across short videos, static ads, carousels, and lead generation creative.
Each month should use the same core shoot topics in a different role: introduce the clinic, build service understanding, then move stronger intent into enquiries.
Clinic introduction, services overview, open 7 days, community-focused content, and first-step patient reassurance.
Dental implants, wisdom teeth, treatment suitability, common patient questions, and payment-option explainers for Zip Pay and Fund My Dental.
Refresh the strongest clinic, open-7-days, implants, wisdom teeth, and payment-question angles into clearer Lead Gen creative.
One message per ad. Use clean visuals, real Floreat assets, and CTA text that reads like copy rather than fake clickable buttons on the graphic.
Each month uses Dr Kumar’s confirmed shoot topics across Traffic and Lead Gen. Tap any week to see the campaign role, formats, and purpose.
Use July to make On Point Dental Floreat easy to recognise, easy to understand, and easy to contact.
Make the Floreat clinic feel familiar.
Explain the clinic’s service range clearly.
Use convenience as an enquiry driver.
Add human and local trust cues.
| Week | Campaign Role | Content Theme | Persona | Topic Title | Format | CTA |
|---|---|---|---|---|---|---|
| Week 1 | Traffic | Clinic Introduction | New local patient | Welcome To On Point Dental Floreat | Short video / photo carousel | Learn more about the clinic |
| Week 2 | Traffic | Services Overview | Unsure patient | Not Sure What To Book? | Service carousel | Find the right next step |
| Week 3 | Lead Gen | Open 7 Days | Busy local patient | Need A Dentist Open 7 Days? | Static / short video | Send a quick enquiry |
| Week 4 | Traffic | Community Trust | Local families and adults | Meet Your Local Floreat Dental Team | Photo carousel / team clip | Learn more about the team |
Use August to turn service-specific interest into clear, suitability-aware enquiry pathways.
Use suitability-first messaging.
Create a clear assessment pathway.
Keep cost content factual and clear.
Turn questions into enquiries.
| Week | Campaign Role | Content Theme | Persona | Topic Title | Format | CTA |
|---|---|---|---|---|---|---|
| Week 1 | Traffic | Dental Implants | Missing tooth researcher | Thinking About Dental Implants? | Dentist-led video | Learn more about your options |
| Week 2 | Lead Gen | Wisdom Teeth | Concerned adult / parent | Wisdom Teeth Causing Concern? | Static / short video | Send an enquiry |
| Week 3 | Traffic | Payment Options | Cost-conscious patient | Questions About Zip Pay Or Fund My Dental? | Carousel or static | Speak with our team |
| Week 4 | Lead Gen | Service Enquiry | Warm service researcher | Talk Through Your Options First | Lead form / video cutdown | Send a quick enquiry |
Use September to refresh the strongest clinic, community, open-7-days, implant, wisdom teeth, and payment-option messages into cleaner Lead Gen creative.
Refresh the strongest local trust assets.
Move service interest into enquiries.
Use convenience and payment clarity.
Use data to guide the next plan.
| Week | Campaign Role | Content Theme | Persona | Topic Title | Format | CTA |
|---|---|---|---|---|---|---|
| Week 1 | Traffic | Clinic / Community | Local warm audience | Meet The Floreat Team | Video cutdown / photo carousel | Learn more about the clinic |
| Week 2 | Lead Gen | Implants + Wisdom Teeth | Treatment researcher | Ask About Implants Or Wisdom Teeth | Static or form ad | Send an enquiry |
| Week 3 | Lead Gen | Open 7 Days / Payment | Busy or cost-conscious patient | Need A Practical Next Step? | Static / short video | Speak with our team |
| Week 4 | Traffic | Best Performer Refresh | All warm audiences | What Would You Like Help With? | Carousel or video cutdown | Choose your next step |
AHPRA note: Avoid guarantees, “pain-free†wording, fear-based urgency, superiority claims, and wording that implies implants or wisdom teeth treatment will suit everyone. For Zip Pay and Fund My Dental, keep wording factual and eligibility-aware.
Dr Kumar’s preferred content topics have been added. The remaining checks are shoot logistics, approved Zip Pay/Fund My Dental wording, and the correct Floreat booking or lead form pathway.
Build a flexible paid creative library from the requested shoot topics, using Traffic to build local trust and Lead Gen to capture service-specific enquiries.