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Paid Ads Editing Briefs - On Point Dental Floreat
Editor-ready production pack

On Point Dental Floreat - Video Editing Briefs

Production-ready direction for 11 shoot videos for On Point Dental Floreat's Traffic + Lead Gen campaign across Meta Ads, Facebook Reels, and Instagram Reels.

11shoot videos
9:16primary paid format
Traffic + Lead Gencampaign roles
AHPRA-awareconsultation-led wording

Production Context

These briefs give the editing team the campaign role, audience, footage direction, pacing, subtitle, audio, CTA, and compliance notes needed to prepare the videos for paid ads.

Campaign Context

  • Campaign structure: Traffic Campaign for local warming and creative testing; Lead Gen Campaign for enquiry and consultation intent.
  • Immediate priority: Floreat community-focused local intro.
  • Existing priority reels: Reel 1, Reel 3, and Reel 9.
  • Core audiences include busy local adults, families, nervous or delayed patients, emergency/time-sensitive patients, and adults considering implants, aligners, wisdom teeth care, or cosmetic dentistry.
  • Location focus: Floreat and nearby suburbs.
  • The creative tone should feel warm, clear, local, calm, reassuring, practical, and low-pressure.

Production Requirements

  • Source materials: On Point Dental Floreat Meta Ad Creative Content Plan, Audit File, UGC Final Shoot Brief, Master Shoot Brief, and Google Drive shoot assets.
  • Primary format: 9:16 vertical for Meta paid ads, Facebook Reels, and Instagram Reels, with 4:5 feed-safe cutdowns.
  • Use lav audio where clean and keep a warm, natural colour grade.
  • Prioritise the cleanest natural take, not the most rigid read.
  • Do not add claims, guarantees, superlatives, testimonial language, pressure wording, or before/after implications.

Immediate Priority Edit

Community-focused Floreat awareness video requested as the next quick edit.

Floreat Community-Focused Video

  • Prioritise a quick local-awareness edit that introduces On Point Dental Floreat as a nearby Cambridge Street clinic.
  • First asset check: look for the raw take where Floreat is specifically mentioned.
  • Use that take as the hook if delivery and audio are strong. If not, use it as a mid-video voiceover line over exterior, signage, reception, and waiting area B-roll.
  • Keep the edit short, social-first, and clearly local in the first few seconds.

Editing Standards For All Videos

Shared rules for pacing, subtitles, audio, exports, and compliance.

  • Build vertical-first 9:16 edits, then create 4:5 crop-safe feed versions.
  • Keep the first 1 to 3 seconds hook-led, readable, and patient-first.
  • Burn in readable mobile-first subtitles for spoken content.
  • Keep visuals warm and calm. Avoid cold clinical colour grading, tool-heavy imagery, or dramatic dental visuals.
  • Do not show private patient details, forms, appointment screens, invoices, or records.
  • Prefer real clinic, Anya POV, front desk, consult-room, Cambridge Street, and team footage over generic dental visuals.
  • Use one clear, unique CTA end card only, set across three short lines.

Asset + Footage Review Summary

Asset direction is based on the Google Drive shoot folders, shoot guides, and available file organisation for CAM 1, CAM 2, and LAV RECORDER.

Provided Folders And Files

  • CAM 1: A7V MP4 clips and matching XML files for main camera coverage and longer clinic/team coverage.
  • CAM 2: FX30 MP4 clips for additional angles, b-roll, clinic detail shots, cutaways, and visual variety.
  • LAV RECORDER: WAV audio for Anya, Dr Kumar, receptionist, dental nurse, and other speakers.
  • Brand asset: 01 - Brand Assets / On Point Dental.png.
  • Before export: confirm final logo, colours, website/booking URL, lead form pathway, and phone number.

Available B-Roll Categories

  • Clinic exterior, signage, Cambridge Street entry, and front-door movement.
  • Reception greeting, phone, booking, and payment enquiry visuals.
  • Waiting area, clinic interior, hallway movement, and warm team moments.
  • Consult room conversations, tablet/diagram/model explanations, and patient stand-in listening moments.
  • Gentle dental chair/exam-style footage for tooth pain, wisdom teeth, and overdue visit edits.
  • Smile, implant, aligner, whitening, veneer, and payment-option support visuals where suitable and compliant.

Camera / Audio Patterns

  • CAM 1 uses A7V-style MP4 filenames plus named b-roll exports.
  • CAM 2 uses FX30 numbered MP4 files for alternate angles.
  • Use LAV RECORDER audio as the primary sync source where available.
  • Check the raw Floreat mention first for the community-focused priority edit.

Asset Use Note

  • Editors should still play the listed clips to confirm final take, presenter identity, audio sync, and the most useful b-roll moments.
  • If a listed candidate does not match the selected take, use the nearest matching file from the same CAM folder and script block.
  • Do not use footage showing patient-identifiable details, private screens, invoices, or records.

Video Brief Planning Summary

Planning matrix for all 11 On Point Dental Floreat videos.

VideoCampaign roleContent typeKey b-rollSupportPriorityNotes
1. Come With Me To On Point Dental
Come with me to visit On Point Dental.		 Traffic Anya-led UGC Anya walking toward clinic, exterior signage and entry, Anya checking in at reception, waiting area moment, dentist greeting Anya, quick... Priority reel High Keep it casual and native to Reels. Avoid making the edit look like a formal clinic promo. Use captions and leave safe space for text overlays.
2. Need A Dentist Open 7 Days?
The hardest part about booking the dentist is not always deciding to go. Sometimes it is finding a time that works.		 Traffic / Lead Gen Test Anya-led UGC Anya checking phone/calendar, clinic exterior, receptionist answering phone, Anya arriving/checking in, front desk team smiling, waiting... Likely footage support Standard Do not make this feel like an emergency ad. Keep pacing practical, warm, and calm.
3. What To Expect As A New Patient
First dental visits feel a lot less stressful when you know what is actually going to happen.		 Traffic Anya-led UGC Anya entering reception, front desk greeting, forms or tablet with no private details, Anya waiting, dentist welcoming Anya into the cons... Priority reel High This can be voiceover-led with short on-camera hooks. Keep the cut simple and emotionally reassuring.
4. Thinking About Implants, Veneers, Invisalign Or Whitening?
Curious about improving your smile, but not sure what actually suits you?		 Traffic Anya + Dentist Consult Anya in consult room, dentist showing Invisalign trays, veneer/whitening shade guide if available, implant model/typodont if available, t... Likely footage support Standard Keep this educational and consult-led. Avoid glam cosmetic styling and any before/after implication.
5. Questions About Payment Options?
Dental costs can feel awkward to ask about, but it is a normal question.		 Traffic / Lead Gen Test Anya + Front Desk Anya speaking with front desk, receptionist on phone, payment enquiry style conversation, booking screen with no private details, tablet... Likely footage support Standard Keep this practical and non-salesy. Avoid "affordable", "approved", "start now pay later", or any wording that suggests guaranteed access.
6. Not Sure What To Book?
Not sure what dental appointment to book? That is exactly what the team can help with.		 Lead Gen Front Desk Explainer Front desk team direct-to-camera, front desk taking a patient call, appointment calendar with private details hidden, patient stand-in be... Likely footage support Standard This should feel like the front desk is removing friction. Keep it plain-spoken and human.
7. Tooth Pain Or Wisdom Tooth Concern?
Tooth pain or wisdom tooth discomfort does not always mean the worst-case scenario, but it is worth asking about.		 Lead Gen Dentist-led Explainer Dentist speaking direct-to-camera, tooth or jaw model explanation, gentle chair/exam-style footage, patient stand-in listening in consult... Likely footage support Standard Keep it calm, serious, and practical. Avoid dramatic music, red warning graphics, or alarmist pacing.
8. Implants And Smile Consults
Thinking about implants, veneers, Invisalign, whitening, or a smile makeover? The first step is not choosing a treatment. It is having a consult.		 Traffic / Lead Gen Test Dentist-led Explainer Dentist speaking in consult room, implant model or typodont if available, Invisalign trays, veneer/crown or whitening shade guide if avai... Likely footage support Standard Good fit for both Traffic education and Lead Gen retest. For Lead Gen, make the final CTA more direct but still low-pressure.
9. Ask About Payment Options
Dental costs can feel stressful when you do not know what to expect, so it is completely okay to ask about payment options.		 Lead Gen Front Desk Explainer Front desk or practice manager speaking direct-to-camera, reception payment enquiry conversation, Anya or patient stand-in asking a quest... Priority reel High This should be transparent, practical, and non-salesy. Use a calm pace and clear captions.
10. Been Putting Off A Dental Visit?
Been meaning to book a dental appointment for months? You are not the only one.		 Lead Gen Dentist-led Explainer Dentist speaking calmly in consult room, patient stand-in sitting comfortably at desk, gentle exam-style footage, reception check-in, den... Likely footage support Standard Strong direct-to-camera delivery matters here. Keep the edit human and empathetic, not overly polished.
11. Floreat Community-Focused Local Intro
Cambridge Street locals, dental care is closer than you think.		 Traffic / Awareness Traffic / Awareness First check the raw take where Floreat is mentioned. Use CAM 1 B-roll: Exterior / Signage.MP4, Exterior Tour / Going to the Front door.MP... Immediate priority edit Immediate This is the urgent priority edit from Lianna's note. Keep it short and social-first. Do not make it feel like a generic clinic promo; the location...

Final Video Editing Briefs

Each brief includes footage direction, edit flow, text, subtitles, motion graphics, audio, CTA, thumbnail, caption, compliance, and editor notes.

Video 1

Come With Me To On Point Dental

Come with me to visit On Point Dental.

Priority reel
Campaign roleTraffic
Content typeAnya-led UGC
TimingJuly Week 1
PriorityHigh - 35-50 seconds

Campaign Purpose

Make the clinic feel easy to enter and simple to understand. This is a trust-building first touchpoint, not a hard booking ad.

Target Audience

New, nervous, or delayed local patients who are unsure what to book.

Video Objective

Build local familiarity and reduce first-visit hesitation.

Footage To Use

Open with Anya walking toward the clinic or entering reception. Cut quickly through check-in, waiting area, dentist greeting, and consult-style moments. Show that patients can start with their concern rather than needing to know the treatment name.

  • Anya walking toward clinic
  • exterior signage and entry
  • Anya checking in at reception
  • waiting area moment
  • dentist greeting Anya
  • quick walkthrough clips
  • soft clinic detail shots.

Specific Drive Assets To Review

  • Anya walking toward clinic
  • exterior signage and entry
  • Anya checking in at reception
  • waiting area moment
  • dentist greeting Anya
  • quick walkthrough clips
  • soft clinic detail shots.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Anya arrival or direct-to-camera clip.
  • 2. Problem: Finding a new dentist can feel overwhelming when you are not sure what to book.
  • 3. Reassurance: You can explain what is going on and the team can guide the next step.
  • 4. Visual proof: Reception, waiting area, consult room, friendly team.

On-Screen Text

Come with me to On Point DentalUnsure where to start?Start with the concernThe team can help guide your next step

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Start with what brought you in.
Ask the Floreat team where to begin.
Make your first visit feel clearer.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Come with me to visit On Point Dental.

Caption

Make the clinic feel easy to enter and simple to understand. This is a trust-building first touchpoint, not a hard booking ad. Build local familiarity and reduce first-visit hesitation.

AHPRA Compliance Notes

Avoid implying every patient will have the same experience or outcome. Keep wording around guidance and first steps.

Editor Notes

Keep it casual and native to Reels. Avoid making the edit look like a formal clinic promo. Use captions and leave safe space for text overlays.

Video 2

Need A Dentist Open 7 Days?

The hardest part about booking the dentist is not always deciding to go. Sometimes it is finding a time that works.

Likely footage support
Campaign roleTraffic / Lead Gen Test
Content typeAnya-led UGC
TimingJuly Week 4 or August Refresh
PriorityStandard - 30-45 seconds

Campaign Purpose

Convenience-led, not urgency-led. The message should speak to real scheduling friction.

Target Audience

Busy adults, parents, shift workers, and local patients who need appointment flexibility.

Video Objective

Use open 7 days access as a practical reason to enquire.

Footage To Use

Use phone/calendar visuals, reception phone footage, clinic exterior, and check-in moments. Keep the message focused on access and asking about availability.

  • Anya checking phone/calendar
  • clinic exterior
  • receptionist answering phone
  • Anya arriving/checking in
  • front desk team smiling
  • waiting area and hallway shots.

Specific Drive Assets To Review

  • Anya checking phone/calendar
  • clinic exterior
  • receptionist answering phone
  • Anya arriving/checking in
  • front desk team smiling
  • waiting area and hallway shots.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Anya checking phone/calendar.
  • 2. Situation: Work, errands, school drop-offs, and family plans make booking easy to delay.
  • 3. Access point: On Point Dental is open 7 days.
  • 4. Next step: Ask what times may be available.

On-Screen Text

Need a dentist open 7 days?Weekdays already full?Ask about flexible visit timesFind a slot that suits your week

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Need a time that works around life?
Ask about On Point Dental's availability.
Find a visit time that may suit your week.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: The hardest part about booking the dentist is not always deciding to go. Sometimes it i...

Caption

Convenience-led, not urgency-led. The message should speak to real scheduling friction. Use open 7 days access as a practical reason to enquire.

AHPRA Compliance Notes

Do not imply availability for every appointment type or immediate access. Use "ask about availability" where possible.

Editor Notes

Do not make this feel like an emergency ad. Keep pacing practical, warm, and calm.

Video 3

What To Expect As A New Patient

First dental visits feel a lot less stressful when you know what is actually going to happen.

Priority reel
Campaign roleTraffic
Content typeAnya-led UGC
TimingJuly Week 1 or August Week 4
PriorityHigh - 40-55 seconds

Campaign Purpose

First visits feel easier when the patient understands the pathway. This video should explain arrival, check-in, consult, and next-step guidance.

Target Audience

New patients, lapsed patients, and people nervous about what will happen at the appointment.

Video Objective

Reduce uncertainty around the first visit and help delayed patients feel comfortable starting.

Footage To Use

Use a calm walkthrough edit with Anya checking in, waiting, and sitting in a consult-style conversation. Keep the dentist interaction relaxed and non-clinical.

  • Anya entering reception
  • front desk greeting
  • forms or tablet with no private details
  • Anya waiting
  • dentist welcoming Anya into the consult room
  • consult-style conversation
  • dentist showing notes/tablet/model.

Specific Drive Assets To Review

  • Anya entering reception
  • front desk greeting
  • forms or tablet with no private details
  • Anya waiting
  • dentist welcoming Anya into the consult room
  • consult-style conversation
  • dentist showing notes/tablet/model.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Anya arrival/check-in.
  • 2. Reassurance: You do not have to explain it perfectly.
  • 3. Examples: Check-up, tooth concern, Invisalign, whitening, veneers, implants, or wisdom teeth.
  • 4. First-step message: The first visit can simply be about understanding what is going on.

On-Screen Text

New to the clinic?Here is what to expectYou do not need the perfect wordsStart with what you need help with

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

New to On Point Dental Floreat?
Share what you need help with.
Let the team guide your next step.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: First dental visits feel a lot less stressful when you know what is actually going to h...

Caption

First visits feel easier when the patient understands the pathway. This video should explain arrival, check-in, consult, and next-step guidance. Reduce uncertainty around the first visit and help delayed patients feel comfortable starting.

AHPRA Compliance Notes

Avoid promising a specific treatment plan or outcome from the first visit. Use "may", "can help", and "next steps".

Editor Notes

This can be voiceover-led with short on-camera hooks. Keep the cut simple and emotionally reassuring.

Video 4

Thinking About Implants, Veneers, Invisalign Or Whitening?

Curious about improving your smile, but not sure what actually suits you?

Likely footage support
Campaign roleTraffic
Content typeAnya + Dentist Consult
TimingAugust Week 1 or September Week 1
PriorityStandard - 40-60 seconds

Campaign Purpose

The first step is not choosing a treatment from the internet. It is having a consultation to understand what may apply to the individual patient.

Target Audience

Adults considering implants, veneers, whitening, Invisalign, or smile-related options.

Video Objective

Warm service researchers with suitability-first consultation messaging.

Footage To Use

Use Anya in the consult room with dentist-led explanation visuals. Show trays, shade guide, model, or tablet only if available and visually clean. Avoid result-heavy shots.

  • Anya in consult room
  • dentist showing Invisalign trays
  • veneer/whitening shade guide if available
  • implant model/typodont if available
  • tablet or diagram discussion
  • natural Q&A between Anya and dentist.

Specific Drive Assets To Review

  • Anya in consult room
  • dentist showing Invisalign trays
  • veneer/whitening shade guide if available
  • implant model/typodont if available
  • tablet or diagram discussion
  • natural Q&A between Anya and dentist.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Anya asking what happens in a smile consult.
  • 2. Situation: People compare implants, Invisalign, veneers, and whitening online.
  • 3. Reframe: A consult helps assess what may be suitable.
  • 4. Visual proof: Dentist showing models, trays, tablet, or diagram.

On-Screen Text

Thinking about smile options?Start with a consultationTalk through options firstSuitability and results vary

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Thinking about your smile options?
Talk through what may suit your goals.
Start with a consultation first.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Curious about improving your smile, but not sure what actually suits you?

Caption

The first step is not choosing a treatment from the internet. It is having a consultation to understand what may apply to the individual patient. Warm service researchers with suitability-first consultation messaging.

AHPRA Compliance Notes

Include suitability-first wording. Do not imply treatment is suitable for everyone. Do not promise cosmetic outcomes.

Editor Notes

Keep this educational and consult-led. Avoid glam cosmetic styling and any before/after implication.

Video 5

Questions About Payment Options?

Dental costs can feel awkward to ask about, but it is a normal question.

Likely footage support
Campaign roleTraffic / Lead Gen Test
Content typeAnya + Front Desk
TimingAugust Week 3
PriorityStandard - 35-50 seconds

Campaign Purpose

Payment questions are normal. Patients can ask before assuming they do not have options.

Target Audience

Cost-conscious patients delaying an enquiry because they are unsure what payment options may be available.

Video Objective

Reduce cost-related hesitation with factual, eligibility-aware wording.

Footage To Use

Use front desk conversation, tablet/brochure discussion, and calm reception visuals. Mention Zip Pay and Fund My Dental only if approved for the final ad.

  • Anya speaking with front desk
  • receptionist on phone
  • payment enquiry style conversation
  • booking screen with no private details
  • tablet or brochure discussion
  • calm consult/reception visuals.

Specific Drive Assets To Review

  • Anya speaking with front desk
  • receptionist on phone
  • payment enquiry style conversation
  • booking screen with no private details
  • tablet or brochure discussion
  • calm consult/reception visuals.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Anya/front desk conversation.
  • 2. Barrier: People delay because they are unsure what something might cost.
  • 3. Practical step: Ask the team about available payment options.
  • 4. Disclaimer: Eligibility, approval, and provider terms may apply.

On-Screen Text

Questions about payment options?It is okay to ask firstEligibility and provider terms may applyAsk about payment options

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Have questions about payment?
Ask what options may apply to you.
Check eligibility and terms before deciding.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Dental costs can feel awkward to ask about, but it is a normal question.

Caption

Payment questions are normal. Patients can ask before assuming they do not have options. Reduce cost-related hesitation with factual, eligibility-aware wording.

AHPRA Compliance Notes

Use the payment disclaimer. Confirm approved provider wording before launch.

Editor Notes

Keep this practical and non-salesy. Avoid "affordable", "approved", "start now pay later", or any wording that suggests guaranteed access.

Video 6

Not Sure What To Book?

Not sure what dental appointment to book? That is exactly what the team can help with.

Likely footage support
Campaign roleLead Gen
Content typeFront Desk Explainer
TimingJuly Week 2 or September Refresh
PriorityStandard - 35-55 seconds

Campaign Purpose

Remove decision friction. The patient does not need to self-diagnose or know the treatment name before contacting the clinic.

Target Audience

Patients who know something needs attention but are unsure what appointment type to choose.

Video Objective

Turn patient uncertainty into a simple enquiry pathway.

Footage To Use

Use front desk direct-to-camera as the anchor, then cut to phone, booking screen, patient greeting, and handover visuals.

  • Front desk team direct-to-camera
  • front desk taking a patient call
  • appointment calendar with private details hidden
  • patient stand-in being greeted
  • front desk and dentist handover moment
  • warm reception wide shot.

Specific Drive Assets To Review

  • Front desk team direct-to-camera
  • front desk taking a patient call
  • appointment calendar with private details hidden
  • patient stand-in being greeted
  • front desk and dentist handover moment
  • warm reception wide shot.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Front desk speaking directly to camera.
  • 2. Barrier: Patients freeze when choosing between check-up, urgent concern, consult, or cosmetic question.
  • 3. Reassurance: Tell the team what is bothering you and they can guide the next step.

On-Screen Text

Not sure what to book?Start with what is bothering youWe can help guide the next stepAsk what to book

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Not sure which appointment to choose?
Tell the front desk what is bothering you.
They can help guide the right first step.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Not sure what dental appointment to book? That is exactly what the team can help with.

Caption

Remove decision friction. The patient does not need to self-diagnose or know the treatment name before contacting the clinic. Turn patient uncertainty into a simple enquiry pathway.

AHPRA Compliance Notes

Avoid diagnostic language. Use "guide the next step" rather than suggesting a certain treatment.

Editor Notes

This should feel like the front desk is removing friction. Keep it plain-spoken and human.

Video 7

Tooth Pain Or Wisdom Tooth Concern?

Tooth pain or wisdom tooth discomfort does not always mean the worst-case scenario, but it is worth asking about.

Likely footage support
Campaign roleLead Gen
Content typeDentist-led Explainer
TimingJuly Week 3 or September Week 3
PriorityStandard - 40-60 seconds

Campaign Purpose

Reduce fear without minimising the concern. The next step is asking about an appointment or assessment, not assuming the worst.

Target Audience

Urgent-concern patients, young adults with wisdom tooth uncertainty, parents of young adults, and patients with recurring tooth pain.

Video Objective

Create a calm assessment pathway for tooth pain, broken tooth, or wisdom tooth concerns.

Footage To Use

Use dentist direct-to-camera with calm model explanation, consult room listening visuals, and reception callback cutaways. Avoid pain-face visuals.

  • Dentist speaking direct-to-camera
  • tooth or jaw model explanation
  • gentle chair/exam-style footage
  • patient stand-in listening in consult room
  • reception callback visual
  • clean treatment room details.

Specific Drive Assets To Review

  • Dentist speaking direct-to-camera
  • tooth or jaw model explanation
  • gentle chair/exam-style footage
  • patient stand-in listening in consult room
  • reception callback visual
  • clean treatment room details.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Dentist speaking calmly to camera.
  • 2. Situation: Pain that comes and goes can be hard to judge.
  • 3. Reframe: You cannot know what is happening just by waiting.
  • 4. Next step: An appointment can help you understand what may be going on and what options may be suitable.

On-Screen Text

Tooth pain on and off?Wisdom tooth concern?Start with an assessmentRequest a call back

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Tooth pain or wisdom tooth discomfort?
Have either concern checked by the team.
Start with an assessment, not assumptions.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Tooth pain or wisdom tooth discomfort does not always mean the worst-case scenario, but...

Caption

Reduce fear without minimising the concern. The next step is asking about an appointment or assessment, not assuming the worst. Create a calm assessment pathway for tooth pain, broken tooth, or wisdom tooth concerns.

AHPRA Compliance Notes

Do not imply a diagnosis. Do not imply wisdom teeth always need removal. Avoid fear-based urgency.

Editor Notes

Keep it calm, serious, and practical. Avoid dramatic music, red warning graphics, or alarmist pacing.

Video 8

Implants And Smile Consults

Thinking about implants, veneers, Invisalign, whitening, or a smile makeover? The first step is not choosing a treatment. It is having a consult.

Likely footage support
Campaign roleTraffic / Lead Gen Test
Content typeDentist-led Explainer
TimingSeptember Week 1 or Week 2
PriorityStandard - 40-60 seconds

Campaign Purpose

Patients do not need to know which treatment is right before they enquire. A consult is the first step for understanding options.

Target Audience

Adults researching missing tooth options, implants, Invisalign, veneers, whitening, or smile makeovers.

Video Objective

Move high-value service researchers toward a suitability-first consultation.

Footage To Use

Anchor with dentist direct-to-camera in consult room. Use model, trays, tablet, and question-and-answer visuals as cutaways.

  • Dentist speaking in consult room
  • implant model or typodont if available
  • Invisalign trays
  • veneer/crown or whitening shade guide if available
  • dentist and patient stand-in discussing tablet/diagram
  • natural question-and-answer moments.

Specific Drive Assets To Review

  • Dentist speaking in consult room
  • implant model or typodont if available
  • Invisalign trays
  • veneer/crown or whitening shade guide if available
  • dentist and patient stand-in discussing tablet/diagram
  • natural question-and-answer moments.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Dentist direct-to-camera.
  • 2. Patient behaviour: People often come in with a treatment name from online research.
  • 3. Clinical-safe reframe: Teeth, bite, goals, budget, and oral health all matter.
  • 4. Consult message: A consult helps assess what may be suitable.

On-Screen Text

Thinking about implants or smile options?Start with a consultAsk questions before decidingSuitability depends on individual needs

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Considering implants or smile options?
Discuss what may be suitable for you.
Arrange a consult before choosing a treatment.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Thinking about implants, veneers, Invisalign, whitening, or a smile makeover? The first...

Caption

Patients do not need to know which treatment is right before they enquire. A consult is the first step for understanding options. Move high-value service researchers toward a suitability-first consultation.

AHPRA Compliance Notes

Implants are invasive/surgical. Keep wording risk-aware and consultation-first. Avoid before/after promises and universal suitability claims.

Editor Notes

Good fit for both Traffic education and Lead Gen retest. For Lead Gen, make the final CTA more direct but still low-pressure.

Video 9

Ask About Payment Options

Dental costs can feel stressful when you do not know what to expect, so it is completely okay to ask about payment options.

Priority reel
Campaign roleLead Gen
Content typeFront Desk Explainer
TimingAugust Week 3 or September Week 2
PriorityHigh - 35-50 seconds

Campaign Purpose

Asking about cost does not mean committing to treatment. It can simply help the patient understand what questions to ask next.

Target Audience

Patients delaying dental care because of cost uncertainty, payment questions, or health fund uncertainty.

Video Objective

Give cost-conscious patients a practical enquiry pathway.

Footage To Use

Use front desk or practice manager direct-to-camera with supportive reception visuals and Anya/patient stand-in asking questions.

  • Front desk or practice manager speaking direct-to-camera
  • reception payment enquiry conversation
  • Anya or patient stand-in asking a question
  • payment information shown on tablet
  • phone/booking screen with no private details
  • warm front desk wide shot.

Specific Drive Assets To Review

  • Front desk or practice manager speaking direct-to-camera
  • reception payment enquiry conversation
  • Anya or patient stand-in asking a question
  • payment information shown on tablet
  • phone/booking screen with no private details
  • warm front desk wide shot.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Front desk/practice manager direct-to-camera.
  • 2. Barrier: Cost is one reason people delay care.
  • 3. Reframe: Online prices may not apply to each situation.
  • 4. Practical option: Ask the team about available options and terms.

On-Screen Text

Have payment questions?You can ask before decidingEligibility and terms may applySpeak with our team

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Unsure about dental costs?
Ask the Floreat team your questions.
Understand available options before moving forward.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Dental costs can feel stressful when you do not know what to expect, so it is completel...

Caption

Asking about cost does not mean committing to treatment. It can simply help the patient understand what questions to ask next. Give cost-conscious patients a practical enquiry pathway.

AHPRA Compliance Notes

Do not imply guaranteed approval or affordability. Confirm Zip Pay and Fund My Dental wording before export.

Editor Notes

This should be transparent, practical, and non-salesy. Use a calm pace and clear captions.

Video 10

Been Putting Off A Dental Visit?

Been meaning to book a dental appointment for months? You are not the only one.

Likely footage support
Campaign roleLead Gen
Content typeDentist-led Explainer
TimingJuly Week 3, August Refresh, or September Week 4
PriorityStandard - 40-60 seconds

Campaign Purpose

Empathetic, non-judgemental reassurance. The first step should feel smaller and more manageable.

Target Audience

Lapsed patients, nervous patients, busy adults, and people embarrassed about how long it has been.

Video Objective

Convert delayed patients into low-pressure enquiries.

Footage To Use

Use dentist direct-to-camera with warm consult visuals, reception check-in, and gentle exam-style footage. Avoid shame-based language.

  • Dentist speaking calmly in consult room
  • patient stand-in sitting comfortably at desk
  • gentle exam-style footage
  • reception check-in
  • dentist explaining notes or tablet
  • warm clinic visuals.

Specific Drive Assets To Review

  • Dentist speaking calmly in consult room
  • patient stand-in sitting comfortably at desk
  • gentle exam-style footage
  • reception check-in
  • dentist explaining notes or tablet
  • warm clinic visuals.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Dentist seated in the consult room, speaking gently to camera.
  • 2. Relatable delay: Busy life, nerves, cost, or not knowing what to book.
  • 3. Reassurance: The first appointment is not about judging you.
  • 4. First-step message: Understand what is happening now and make a clear plan.

On-Screen Text

Been putting off a dental visit?No pressure to explain everythingStart with a simple first stepCome back at your own pace

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Been putting off a dental visit?
Ask for a no-judgement first step.
Return at a pace that feels manageable.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Been meaning to book a dental appointment for months? You are not the only one.

Caption

Empathetic, non-judgemental reassurance. The first step should feel smaller and more manageable. Convert delayed patients into low-pressure enquiries.

AHPRA Compliance Notes

Avoid shame, fear, and guarantees. Do not imply everything will be simple or that treatment will not be needed.

Editor Notes

Strong direct-to-camera delivery matters here. Keep the edit human and empathetic, not overly polished.

Video 11

Floreat Community-Focused Local Intro

Cambridge Street locals, dental care is closer than you think.

Immediate priority edit
Campaign roleTraffic / Awareness
Content typeTraffic / Awareness
TimingAs soon as possible
PriorityImmediate - 30-45 seconds

Campaign Purpose

Local familiarity first. This should feel like a calm neighbourhood introduction, not a treatment-specific ad or heavy booking push.

Target Audience

People who live, work, shop, do school runs, or regularly pass through Floreat and nearby suburbs.

Video Objective

Build awareness for the Floreat clinic by making the location feel familiar, local, and easy to approach.

Footage To Use

Use the raw spoken clip that mentions Floreat if it works well. Pair it with exterior signage, Cambridge Street/entry visuals, reception greeting, hallway movement, waiting area, and natural team warmth. Keep the pace quick, friendly, and community-led.

  • First check the raw take where Floreat is mentioned. Use CAM 1 B-roll: Exterior / Signage.MP4
  • Exterior Tour / Going to the Front door.MP4
  • Clinic Reception Area.MP4
  • Clinic waiting area/front desk.MP4
  • Clinic interior / waiting area.MP4
  • and Clinic interior.MP4. Use CAM 2 FX30 clips for stronger alternate angles if needed. Sync matching LAV RECORDER audio where available
  • especially receptionist/front desk or the speaker connected to the Floreat mention.

Specific Drive Assets To Review

  • First check the raw take where Floreat is mentioned. Use CAM 1 B-roll: Exterior / Signage.MP4
  • Exterior Tour / Going to the Front door.MP4
  • Clinic Reception Area.MP4
  • Clinic waiting area/front desk.MP4
  • Clinic interior / waiting area.MP4
  • and Clinic interior.MP4. Use CAM 2 FX30 clips for stronger alternate angles if needed. Sync matching LAV RECORDER audio where available
  • especially receptionist/front desk or the speaker connected to the Floreat mention.

Review the listed CAM and LAV assets during assembly. Confirm final take selection, audio sync, and that no private patient information is visible.

Editing Flow

  • 1. Hook: Spoken Floreat mention or exterior signage opener.
  • 2. Local context: Nearby clinic for people who live, work, shop, or do school runs around Floreat.
  • 3. Reassurance: Patients can start with a simple enquiry or ask what appointment may suit.
  • 4. Visual proof: Cambridge Street exterior, reception welcome, team warmth, waiting area, and clinic walkthrough.

On-Screen Text

Local to Floreat?On Point Dental is on Cambridge StreetStart with a simple enquiryNearby care, clearer next steps

Subtitle Direction

Burned-in, clean, readable, mobile-first subtitles. Leave safe top and bottom clearance for Meta placements.

Motion Graphics

Use simple lower thirds, soft transitions, and minimal text overlays. Keep the edit local, warm, and not overly polished.

Audio Direction

Use LAV RECORDER audio where clean and sync it to the selected camera take. Use camera audio only as a backup or reference.

CTA End Card

Live or work near Cambridge Street?
Start with a quick local enquiry.
Let On Point Dental Floreat guide the visit.

Thumbnail Direction

Use a warm, human frame from the edit. Keep text short and tied to the hook: Cambridge Street locals, dental care is closer than you think.

Caption

Local familiarity first. This should feel like a calm neighbourhood introduction, not a treatment-specific ad or heavy booking push. Build awareness for the Floreat clinic by making the location feel familiar, local, and easy to approach.

AHPRA Compliance Notes

Avoid superiority claims, guaranteed access, or implying care is suitable for everyone. Keep the message around local awareness, convenience, and asking the team for the right first step.

Editor Notes

This is the urgent priority edit from Lianna's note. Keep it short and social-first. Do not make it feel like a generic clinic promo; the location and local community angle need to be clear in the first few seconds.

Final Production Checklist

  • Confirm final campaign objective before export: Traffic or Lead Gen.
  • Export 9:16 vertical first, then 4:5 crop-safe feed versions.
  • Add captions to all spoken sections.
  • Use clean end frames with one unique CTA, set across three short lines.
  • Sync lav audio from LAV RECORDER where available.
  • Check no private patient details or internal screens are visible.
  • Confirm booking link, phone number, lead form, and website pathway.
  • Run final AHPRA-safe wording check before sending to Dianne/client or uploading to Meta.